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SKU:ST-004600-001

Benjamin Moore Fresh Start High Hiding All Purpose Primer - White

Benjamin Moore Fresh Start High Hiding All Purpose Primer - White

Regular price £69.61
Regular price Sale price £69.61 Save %

(discount applied in the cart)

Also available in Tinted colours
How much do I need?

Order before 3pm weekdays for next working day delivery, only £3.99

Low stock: 8 left

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  • Water-Based

  • Excellent Adhesion

  • Fast Drying

  • Stain Blocking

Overview

Benjamin Moore Fresh Start High Hiding All Purpose Primer is a superior quality, acrylic primer designed for maximum hide and a uniform finish, making it ideal for significant colour changes. Its exceptional adhesion works on a variety of surfaces, even challenging substrates, while effectively sealing and blocking most stains. Fast-drying, low VOC and mildew-resistant, it’s perfect for both residential and commercial projects and suitable for interior and exterior use.

  • Versatile indoor/outdoor primer stain blocker
  • Superior adhesion on difficult surfaces
  • Maximum hide for smooth, uniform coverage
  • Quick-drying with a 2-hours recoat time
  • Mildew resistant
Area Interior & Exterior
Recommended Use

Interior: Use on new or previously painted wood, plywood, drywall, ceiling tile, Formica®, Masonite®, ceramic tile and cured plaster.

Exterior: Use on new or previously painted wood, fibre cement board, hardboard siding, aluminium, galvanized, cured masonry and previously coated ferrous metal surfaces.

Type of Stains: Water stains, tannin bleed, smoke damage, markers, crayons, pens, pencils, nicotine, hand & fingerprints, household stains such as coffee and many more.

Note: Fresh Start is not recommended for sealing knots or over pine sap.

Base Water-Based
Coverage Up to 11m2 per litre
Drying Time Touch Dry: 1 Hour
Re-Coat Time 2 Hours
Recommended Coats 1-2 Coats
Application Method Brush, Roller, Airless Spray
VOC Levels Low
Clean Up Remove as much product as possible from the equipment before cleaning with water
Preparation

Ensure the surface is clean, dry, and free of dirt, dust, grease, oil, soap, wax, scaling paint, water soluble materials, and mildew.

  • Remove any peeling or scaling paint and sand these areas to feather edges smooth with adjacent surfaces.
  • Glossy areas should be dulled.
  • Drywall surfaces must be free of sanding dust.
  • New plaster or masonry surfaces must be allowed to cure before applying base coat. Cured plaster should be hard, have a slight sheen and maximum PH of 10; soft, porous or powdery plaster indicates improper cure. Never sand a plaster surface; knife off any protrusions and prime plaster before and after applying patching compound.
  • Poured or pre-cast concrete with a very smooth surface should be etched or abraded to promote adhesion, after removing all form release agents and curing compounds.
  • Remove any powder or loose particles before priming.
  • Wood substrates must be thoroughly dry.
  • Caution: Smooth planed clapboards or siding must be sanded thoroughly to break the “mill glaze” allowing proper penetration and adhesion.

Difficult Substrates: If the surfaces to be painted exhibit severe tannin or smoke staining, an alkyd based Benjamin Moore primer may be your best choice for conquering these severe conditions. See Datasheet for more informations.

Application

Always test a small area of the surface to be treated to ensure compatibility

  • Stir thoroughly before use.
  • Apply one or two coats. (2 coats of primer may be required in severe cases; allow the primer to dry thoroughly for best results.)
  • On hard, non-porous surfaces, such as glazed ceramics and prefinished metal, maximum adhesion and hardness may take 3-4 days to develop
  • Fresh Start High-Hiding All Purpose Primer is the preferred primer in most situations. New surfaces should be fully primed, and previously painted surfaces may be primed or spot primed as necessary. For best hiding results use Fresh Start High-Hiding All Purpose Primer tinted to the approximate finish coat colour.
  • For best results, use a Benjamin Moore Professional custom-blended nylon/polyester brush, Benjamin Moore Professional roller, or a similar product
  • This product can also be sprayed. Airless Pressure: 1,500-2,500 psi; Tip: 0.013-0.017

Always follow manufacturer's instructions found on the tin

Note: Certain custom colours require a Deep Colour Base Primer tinted to a special prescription formula to achieve the desired colour.

Fresh Start is not recommended for sealing knots or over pine sap.

Reviews
Datasheet
Delivery & Returns

 

Delivery

All orders placed on a working day before 3pm will be dispatched on the same day for next working day delivery. Orders placed before 3pm on Friday will be delivered on Monday (excluding bank holidays). Orders placed on weekends and Bank Holidays will be dispatched on the next working day. All orders have a charge of £3.99 for express delivery. We strongly suggest customers avoid booking tradespeople until they receive their order. Next Day Paint will not be held liable for any costs incurred due to order processing errors, delivery delays, or other issues that may result in financial loss.

Special Delivery

You can now choose some special delivery options. 

  • AM Delivery: Get your order by 2pm
    If placed on a working day before 3pm, the AM Delivery will be dispatched on the same day for Next Working Day delivery. 
    Orders placed before 3pm on Friday will be delivered on Monday AM (excluding bank holidays). Orders placed on weekends and Bank Holidays will be dispatched on the next working day for delivery on the following AM. All orders have a charge of £12.99 for AM delivery.
  • Late Cut-Off: Get an extra hour to place your order for Next Working Day delivery.
    Orders placed on a working day before 4pm will be dispatched on the same day for Next Working Day delivery. 
    Orders placed before 4pm on Friday will be delivered on Monday (excluding bank holidays). Orders placed on weekends and Bank Holidays will be dispatched on the next working day. All orders have a charge of £5.99 for Late Cut-Off delivery.
  • Saturday Delivery: Get your order on Saturday
    Option available on Fridays. Orders placed on Friday before 3pm will be delivered on Saturday. All orders have a charge of £9.95 for Saturday delivery.

 


Exceptions

We do not deliver to the Channel Islands or the Republic of Ireland

Certain postcodes delivery times and charges may vary please head to the cart to see your available delivery options.

Returns

We offer a 14 day money back guarantee for all goods shipped correctly that are not required. If the item is not required, please send the item back for a full refund in its original condition, unused with its original packaging. Please note return for unwanted item is at your own expense.

Contact us as soon as possible to inform us you will be returning the product either by the contact form below or by calling our team on 0161 960 0217.

Please note any bespoke or mixed to order items can not be returned, if you are unsure this is your product please check the listing or contact us for details. 

We always recommend getting samples or contacting us for free of charge colourcharts. We do our best to represent colours as accurately as possible however screens variations and different surfaces can alter this. Unfortunately in the event you do not like the colour we are unable to accept the product back if they it has been opened.

Damaged Paint

Please visit our damages page where we can help resolve the issue for you. 

Incorrect Item

We will be happy to organise an exchange for the correct goods at no extra charge to yourself, please get in touch to organise this.

Faulty Items

If you find a fault with your product, we can offer a full refund or exchange within 30 days. We test every product that is returned to us, sadly if a product is found to have no fault we cannot refund this and the you will be given the option to have this returned to you. Please get in touch to discuss these options. If you find fault after 30 days of purchase you may wish to contact the manufacturer directly as they will be able to offer support with the product.

Information

Benjamin Moore Fresh Start High Hiding All Purpose Primer is a superior quality, acrylic primer designed for maximum hide and a uniform finish, making it ideal for significant colour changes. Its exceptional adhesion works on a variety of surfaces, even challenging substrates, while effectively sealing and blocking most stains. Fast-drying, low VOC and mildew-resistant, it’s perfect for both residential and commercial projects and suitable for interior and exterior use.

  • Versatile indoor/outdoor primer stain blocker
  • Superior adhesion on difficult surfaces
  • Maximum hide for smooth, uniform coverage
  • Quick-drying with a 2-hours recoat time
  • Mildew resistant

Specifications

Area Interior & Exterior
Recommended Use

Interior: Use on new or previously painted wood, plywood, drywall, ceiling tile, Formica®, Masonite®, ceramic tile and cured plaster.

Exterior: Use on new or previously painted wood, fibre cement board, hardboard siding, aluminium, galvanized, cured masonry and previously coated ferrous metal surfaces.

Type of Stains: Water stains, tannin bleed, smoke damage, markers, crayons, pens, pencils, nicotine, hand & fingerprints, household stains such as coffee and many more.

Note: Fresh Start is not recommended for sealing knots or over pine sap.

Base Water-Based
Coverage Up to 11m2 per litre
Drying Time Touch Dry: 1 Hour
Re-Coat Time 2 Hours
Recommended Coats 1-2 Coats
Application Method Brush, Roller, Airless Spray
VOC Levels Low
Clean Up Remove as much product as possible from the equipment before cleaning with water

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