Benjamin Moore Fresh Start High Hiding All Purpose Primer - White

Benjamin Moore Fresh Start High Hiding All Purpose Primer is a superior quality, acrylic primer designed for maximum hide and a uniform finish, making it ideal for significant colour changes. Its exceptional adhesion works on a variety of surfaces, even challenging substrates, while effectively sealing and blocking most stains. Fast-drying, low VOC and mildew-resistant, it’s perfect for both residential and commercial projects and suitable for interior and exterior use.

• Versatile indoor/outdoor primer stain blocker
• Superior adhesion on difficult surfaces
• Maximum hide for smooth, uniform coverage
• Quick-drying with a 2-hours recoat time
• Mildew resistant

Ensure the surface is clean, dry, and free of dirt, dust, grease, oil, soap, wax, scaling paint, water soluble materials, and mildew.

• Remove any peeling or scaling paint and sand these areas to feather edges smooth with adjacent surfaces.
• Glossy areas should be dulled.
• Drywall surfaces must be free of sanding dust.
• New plaster or masonry surfaces must be allowed to cure before applying base coat. Cured plaster should be hard, have a slight sheen and maximum PH of 10; soft, porous or powdery plaster indicates improper cure. Never sand a plaster surface; knife off any protrusions and prime plaster before and after applying patching compound.
• Poured or pre-cast concrete with a very smooth surface should be etched or abraded to promote adhesion, after removing all form release agents and curing compounds.
• Remove any powder or loose particles before priming.
• Wood substrates must be thoroughly dry.
• Caution: Smooth planed clapboards or siding must be sanded thoroughly to break the “mill glaze” allowing proper penetration and adhesion.

Difficult Substrates: If the surfaces to be painted exhibit severe tannin or smoke staining, an alkyd based Benjamin Moore primer may be your best choice for conquering these severe conditions. See Datasheet for more informations.

Always test a small area of the surface to be treated to ensure compatibility

• Stir thoroughly before use.
• Apply one or two coats. (2 coats of primer may be required in severe cases; allow the primer to dry thoroughly for best results.)
• On hard, non-porous surfaces, such as glazed ceramics and prefinished metal, maximum adhesion and hardness may take 3-4 days to develop
• Fresh Start High-Hiding All Purpose Primer is the preferred primer in most situations. New surfaces should be fully primed, and previously painted surfaces may be primed or spot primed as necessary. For best hiding results use Fresh Start High-Hiding All Purpose Primer tinted to the approximate finish coat colour.
• For best results, use a Benjamin Moore Professional custom-blended nylon/polyester brush, Benjamin Moore Professional roller, or a similar product
• This product can also be sprayed. Airless Pressure: 1,500-2,500 psi; Tip: 0.013-0.017

Always follow manufacturer's instructions found on the tin

Note: Certain custom colours require a Deep Colour Base Primer tinted to a special prescription formula to achieve the desired colour.

Fresh Start is not recommended for sealing knots or over pine sap.

Delivery - All orders placed on a working day before 3pm will be dispatched on the same day for next working day delivery. Orders placed before 3pm on Friday will be delivered on Monday (excluding bank holidays). Orders placed on weekends and Bank Holidays will be dispatched on the next working day. 

Delivery of Tinted Products - Tinted paints are dispatched in line with our express order process, shown below. However, due to their bespoke nature, please allow up to an additional 5 working days to accommodate any potential courier delays or delivery issues before receiving a refund or replacement.

We strongly suggest customers avoid booking tradespeople until they receive their order. Next Day Paint will not be held liable for any costs incurred due to order processing errors, delivery delays, or other issues that may result in financial loss.

Delivery Options

Express Shipping - £3.99

Order by: 3pm, Monday - Sunday

Expected delivery: Next working day, 8am - 9pm

Orders placed on weekends or bank holidays will be dispatched on the next working day for delivery on the following day

AM Delivery - £12.99

Order by: 2pm, Monday - Sunday

Expected delivery: Next working day by 2pm

Orders placed on weekends or bank holidays will be dispatched on the next working day for delivery on the following AM

Late Cut-Off - £5.99

Order by: 4pm, Monday - Friday 

Expected delivery: Next working day, 8am - 9pm

Orders placed on weekends or bank holidays will be dispatched on the next working day for delivery on the following day

Saturday Delivery - £9.95

Order by: 2pm, Friday 

Expected delivery: Saturday, 8am - 9pm

Standard Delivery (Out of Zone Postcodes Only) - £6.99

Order by: 3pm, Monday - Sunday 

Expected delivery:  3-5  working days, 8am - 9pm

Orders placed on weekends or bank holidays will be dispatched on the next working day for delivery on the following day

We do not deliver to the Channel Islands or the Republic of Ireland

Certain postcodes delivery times and charges may vary please head to the cart to see your available delivery options.

Returns

We offer a 14 day money back guarantee for all goods shipped correctly that are not required. If the item is not required, please send the item back for a full refund in its original condition, unused with its original packaging. Please note return for unwanted item is at your own expense.

Contact us as soon as possible to inform us you will be returning the product either by a contact form or by calling our team on 0161 960 0217.

All tinted paint purchases are final and non-refundable. If you're unsure about your selection, please refer to the product listing or contact us for guidance before ordering. Once mixed, tinted paints cannot be returned or refunded, regardless of delivery delays or changes in circumstances.

While we aim to meet delivery timelines, we are not responsible for delays caused by couriers, weather, or other external factors.

We recommend ordering samples or colour charts before purchasing. While we strive to represent colours accurately, screen settings and surface types can affect appearance. Opened tins cannot be returned due to dissatisfaction with colour.

For non-tinted products, we offer a 14-day money-back guarantee. Items must be returned unused, in original condition and packaging, at your own expense.

Damaged Paint

Please visit our damages page, where we can help resolve the issue for you. 

Incorrect Item

If we have sent you a different item from what you ordered, we will be happy to organise an exchange for the correct goods at no extra charge to yourself, please get in touch to organise this.

Faulty Items

Faulty items can be refunded or exchanged within 30 days. All returns are tested, and if no fault is found, no refund will be issued you'll have the option to have the item returned. For faults discovered after 30 days, please contact the manufacturer for further support.